๐Ÿ‘ป BOO-YAH! ๐Ÿ‘ป

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Hi friends!

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This week, the indexes ended higher and set new records! With October coming to an end, we look forward to what November will bring us ๐Ÿ™‚๐Ÿ™.


Here's a look at the 5-day change for ETF's SPY (or the S&P 500), DIA (or the Dow 30), and QQQ (or the Nasdaq 100).

SPY : 1.09%, closed at $459.25

DIA : 0.24%, closed at $358.23

QQQ : 2.8%, closed at $386.11


Facebook's Facelift ๐Ÿ‘

In efforts to rebrand and create a new vision for the company, Facebook Inc. changed their name to "Meta". The company wants to create is a virtual reality (Metaverse) that revolutionizes social media. How exciting!...Or scary?



Microsoft became the world's most valuable public company, surpassing AAPL. MSFT's stock soared after beating earnings. AAPL on the other hand delivered their first sales "miss" since mid-2017 which sent their stock tumbling down.


Buybacks ๐Ÿค”

The Biden administration's latest proposal is a 1% surcharge on corporate buybacks in order to fund their social spending and climate package. A buyback is when a company purchases their own shares to decrease the amount of outstanding shares. With a surcharge in place, companies may be hesitant to do buybacks.



Here's earnings for the upcoming week:

  • Public Storage (PSA): 2021-11-01 After Market Close (Estimated EPS: 3.23)

  • The Clorox (CLX): 2021-11-01 After Market Close (Estimated EPS: 1.01)

  • Under Armour ( (UA): 2021-11-02 Before Market Open

  • Western Union (WU): 2021-11-02 After Market Close (Estimated EPS: 0.57)

  • Pfizer Inc (PFE): 2021-11-02 Before Market Open (Estimated EPS: 1.08)

  • T-Mobile (TMUS): 2021-11-02 After Market Close (Estimated EPS: 0.54)

  • Amgen Inc (AMGN): 2021-11-02 After Market Close (Estimated EPS: 4.2)

  • Estรฉe Lauder (EL): 2021-11-02 Before Market Open (Estimated EPS: 1.67)

  • CVS Health (CVS): 2021-11-03 Before Market Open (Estimated EPS: 1.79)

  • Roku (ROKU): 2021-11-03 After Market Close (Estimated EPS: 0.06)

  • MGM Resorts (MGM): 2021-11-03 After Market Close (Estimated EPS: -0.04)

  • Live Nation (LYV): 2021-11-04 After Market Close (Estimated EPS: -0.18)

  • Square Inc (SQ): 2021-11-04 After Market Close (Estimated EPS: 0.11)

  • Kellogg Co (K): 2021-11-04 Before Market Open (Estimated EPS: 0.95)


Kellogg Company (K) ๐Ÿฅฃ

K is a multinational food production company. Some of their most well known products are Apple Jacks and Frosted Flakes! I'm sure you are all familiar with these brands! This company primarily makes money on the sales of their food items. Alright Tony the Tiger, let's hear it. Are their fundamentals as great as their cereals are ๐Ÿค” ๐Ÿ“Š ๐Ÿ”Ž?


Annual Revenue:

  • 2021-01-02 : $13.77B

  • 2019-12-28 : $13.58B

  • 2018-12-29 : $13.55B

  • 2017-12-30 : $12.85B

  • 2016-12-31 : $13.01B

Earnings History:

  • 2021-08-05 : beat (Estimate: 1.03, Actual: 1.14)

  • 2021-05-06 : beat (Estimate: 0.96, Actual: 1.11)

  • 2021-02-11 : miss (Estimate: 0.89, Actual: 0.86)

  • 2020-10-29 : beat (Estimate: 0.87, Actual: 0.91)

Historical Stock Price Returns:

  • 3-month : -3.32%

  • 1-year : -3.88%

  • 5-year : -18.15%

Kellogg Company (K) 5-Year Chart (Yahoo Finance)


K has had very little increase in their annual top-line revenue and their trend has been in an overall decline. The company also had a miss during their last 4 earnings. When we invest in long-term holds, we typically like to see an increasing annual top-line revenue and a consistent, strong upwards trend. It looks like K needs to earn their stripes before we can consider investing in their company!

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Who Competes with K?

A few of K's competitors include Coca-Cola Europacific Partners PLC (CCEP), The Kroger Co. (KR) and Hormel Foods Corporation (HRL).


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